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DIPLOMA IN MARKETING AND SALESMANSHIP

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Introduction to Marketing
  • Basics of marketing concepts and principles
  • Understanding the marketing mix (product, price, place, promotion)
  • Market research and analysis
  • Consumer behavior and segmentation
Marketing Strategy
  • Developing marketing objectives and goals
  • Creating a marketing plan
  • Target market identification and selection
  • Competitive analysis and positioning
Branding and Product Management
  • Brand development and positioning
  • Product life cycle management
  • Product pricing strategies
  • Packaging and labeling
Digital Marketing
  • Introduction to digital marketing channels (websites, social media, email marketing)
  • Search engine optimization (SEO) techniques
  • Social media marketing and advertising
  • Content marketing and blogging
Advertising and Promotion
  • Advertising strategies and campaigns
  • Media planning and buying
  • Public relations and corporate communications
  • Sales promotions and direct marketing
Sales Techniques and Negotiation
  • Sales process and techniques
  • Prospecting and lead generation
  • Sales presentations and pitches
  • Negotiation skills and closing deals
Customer Relationship Management (CRM)
  • Understanding customer relationship management
  • CRM software and tools
  • Customer retention and loyalty programs
  • Handling customer complaints and feedback
Retail Marketing
  • Retail industry overview
  • Store layout and visual merchandising
  • Inventory management and pricing strategies
  • Retail sales techniques and customer service
International Marketing
  • Global marketing strategies and challenges
  • Market entry modes (exporting, licensing, franchising)
  • Cultural considerations in international marketing
  • International trade and regulations
Sales Analytics and Metrics
  • Introduction to sales analytics
  • Key performance indicators (KPIs) in sales
  • Sales forecasting and budgeting
  • Data analysis and reporting
Sales Management
  • Sales team organization and structure
  • Sales force recruitment and training
  • Performance management and motivation
  • Sales territory planning and management
Integrated Marketing Communications
  • Integrated marketing communications (IMC) strategy
  • Brand messaging and consistency
  • IMC campaign development and execution
  • Measurement and evaluation of IMC effectiveness

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